Google Ads. You pay for the click. We make it a customer or we turn it off.

Search ads are the fastest channel to prove or disprove. They’re also the easiest to waste money in quietly: wrong-number calls counted as leads, competitors clicking your ad, your own brand name bought back from Google and reported as growth.

What you get

• Search-terms review with a negative-keyword list you can actually read
• Call tracking and form tracking, so a wrong number stops counting as a lead

The honest timeline

Ads can work in weeks. They can also burn a month finding out the offer or the landing page isn’t ready. We’ll tell you which is happening in weeks, not months.

What we’ll refuse to do

• Report brand-name clicks as new demand
• Hide the management fee inside a percentage of spend
• Keep a campaign running to protect our retainer when the numbers say pause